What you can learn from Pixar

May 10th, 2008 | By admin | Category: Writing

GigaOM has a great interview with Brad Bird of Pixar, and he shares some great thoughts on creativity. This is my favorite, though I use the theory more in programming than writing..

Lesson Two: Perfect is the Enemy of Innovation

The Quarterly: What sorts of things did you do differently?

Brad Bird: I had to shake the purist out of them—essentially frighten them into realizing I was ready to use quick and dirty “cheats” to get something on screen… I’d say, “Look, I don’t have to do the water through a computer simulation program… I’m perfectly content to film a splash in a swimming pool and just composite the water in.” I never did film the pool splash [but] talking this way helped everyone understand that we didn’t have to make something that would work from every angle. Not all shots are created equal. Certain shots need to be perfect, others need to be very good, and there are some that only need to be good enough to not break the spell.

[From Pixar’s Brad Bird on Fostering Innovation - GigaOM]

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